“Every light a tree”: The countless lights of the Sparkling Charity Express symbolise trees that we donate: a real “corporate forest”. We love the initiative of Prima Klima, the oldest non-profit organisation in Germany, which exclusively implements forest projects for climate protection. We plant our own company forest in Nicaragua. It has been proven that within 50 years, three times the amount of CO2 can be bound than by the same donation for trees in Germany.
The reforestation takes place in cooperation with small farmers, the owners of the respective land. They learn how to manage their land sustainably. The new forests are a remedy against the consequences of climate change in the region, and they give the people new economic perspectives. For us, this is an additional good reason to choose precisely this measure and Prima Klima.
The corporate forest also bears your name in a big way. It stands for our partnership in environmental and climate protection.